Keep your standards high; this expression works well in the business world. Brands make efforts to deliver high quality to their customers. They improvise their methods to provide a fun buying experience to their clients. Brands thus set the bar high not only with their products but also with the packaging. Many buyers judge the quality of the items merely from the appearance of their boxes which necessitates the need for exceptional packaging.
Materials such as corrugated, cardboard, and kraft paper are commonly used to create these packaging boxes. Corrugated boxes are ideal for transit since the thick surface keeps the items safe from bumps or falling out. Whereas, Kraft paper is also used by companies with a focus on sustainability. This blog will share why Kraft Paper is the top packaging choice for the brands.
Kraft paper paper was first created by a German chemist named Carl Dahn in 1879. The word “kraft” itself has been derived from the German roots meaning “strength.” This material is made from the chemical process of converting wood into wood pulp. Being an extraction of wood, this paper achieves a natural brown look. It is used across many industries, including food and beverage, for wrapping the eatables and in supermarkets as shopping bags for the buyers. Being versatile, this paper is the most preferred choice for the companies as it is quite durable.
Kraft paper has great importance for packaging brands. This brown wrapping paper is often assumed to be the only color used by companies for wrapping their products. However, there are other types of this material as well. Let’s have a closer look at them:
This section will explore what makes the Kraft paper a top choice for the brands. Let’s uncover some of the reasons:
One of the prime reasons why brands prefer Kraft paper is its durable nature. Kraft material does not tear easily which makes it a viable option for the brands. Moreover, this material ensures the safety of the products packaged inside. It keeps them safe during shipping and handling. Unlike other materials, Kraft paper is stronger under pressure. It can withstand weather conditions such as moisture or mild heat. When the buyers receive their parcel in excellent quality, they view the brand as a responsible one. This makes a deeper connection between the brands and the consumers.
Another main reason why Kraft paper is the most sought-after choice is that it is cost-effective. Cost plays a major role in the business world. Smaller brands like startups prefer materials that are cheaper to save money. Such businesses are running on a limited budget. Kraft paper is a perfect choice for companies looking to balance quality and their pocket. Moreover, Kraft paper packaging can be ordered in bulk from reliable suppliers. Having large quality orders, the vendors often give discounts. This way brands can keep their wallet lighter while focusing on the quality of their products.
One more reason for using kraft material is enhanced product value. The brown shade gives the packaging a rustic and coffee-stained look. This natural look grabs the customer's attention, urging them to make a purchase right away. Moreover, this material adds value to the products as well. It makes the items more catchy and attractive for the buyers. The rustic shade makes the products look organic. From this, customers feel that the items are made from the natural ingredients. It develops a level of trust among the clients for the brands, urging them to come back for repeated buying.
The most major reason for considering Kraft is sustainability. Over time, there has been a drastic shift in climate change. The heavy usage of plastic in everyday life has caused pollution in the environment, making the planet unsafe. Buyers feel more worried about preserving nature as much as possible. They are on the hunt for eco-friendly solutions to keep the planet sustainable. Kraft paper helps the brands work on the environment’s safety. This material keeps the carbon imprint to a low and even reduces the wastage of extra resources. Brands opt for this brown paper to protect the environment from harm.
Kraft paper is versatile and can be customized as per the demands of the customers. The sturdy surface of this paper makes it an ideal choice for designs. Brands create intricate patterns ranging from simple to even complex ones. Moreover, they can add different colors on the packaging to make it more appealing. For a funky appeal shades like red, yellow, or orange are used. On the other hand, softer tones such as white, creme, or olive are used to give a minimal and luxurious touch. The Kraft material can even handle a variety of printing inks which are used to add images to the boxes. Techniques like digital printing, litho printing, or offset printing can be used by the brands. Digital printing gives a sharp and crisp detail, making the images look realistic.This paper can be customized with various font styles to fit the needs of the clients. While a curvy font style looks stylish, simple and neat ones are preferred for easy readability. Kraft paper can even handle add-ons such as smart features.
This blog has explored what makes Kraft paper a top choice for brands in packaging. Being versatile, this material can be customized using various colors, patterns, brand logos, and images. Moreover, this paper is eco-friendly and can be recycled easily. Brands consider Kraft paper because it is lighter on the wallet which helps them save some money.Are you looking for a packaging brand to make with Kraft paper? Contact Packaging Mania to get custom packaging boxes at an economical price. With more than 10+ years of experience, we deliver high-quality packaging solutions to our customers.
We've worked with lots of successful industries around the world and have won their confidence & loyalty.
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